THE UPS AND DOWNS OF BOOK PROMOTION

THE UPS AND DOWNS OF BOOK PROMOTION If you thought writing a book creates emotional upheaval, wait until you try to market it! Nope, people dont just step up and buy the book. You have to subtly, tastefully, skillfully remind them that this book is a tremendous investment without saying, Buy this book. Do you know how hard that is? It means chatting with people and mentioning youre an author, then having all these great one-liner answers to any questions they might ask . . . in hopes those answers convince them to buy. It means being available for signing events, sometimes driving hundreds of miles, only to sell eight books . . .and smiling through it all. It means answering every email with courtesy, cheerfulness, patience, and enthusiasm . . . EVERY email. It means being doubted It means giving away more books than you probably expected, and spending hundreds of dollars in postcards, posters, gas, business cards, website design and more, (much more if you self-publish) as you think maybe the next book will recoup that back for you . . . and hopefully much more. But it also means people gush over how the story resonated with them . . . and you almost cry at each and every time you hear a new person express their enjoyment. It means you dive into the next book, and the next, anxious to show how much better a writer you are now . . . because now you have readers asking when the next book comes out. It means you squeal when someone enjoys a phrase you spent hours perfecting, fighting so hard to make it look easy. There is no arrival in this journey of writing a book. Its always an uphill climb. About the time you have a momentous occasion, youre slapped with two stars instead of five, or some bookstore owner who says, Come back and see me once youve published a second book, or you send out review copies and the reviewer never delivers. About the time family and friends give you great responses, you learn of several who never find time to read it. And you learn to laugh about it . . . laugh about it ALL. You chose this path. Everyone told you it was difficult.Yet you travel it anyway, because seeing your precious stories born to the world is no different than having children. Once you birth those babies you have to commit to the good and the bad of the experience. Some are easier to raise than others, and all of them cause you angst sooner or later. But in the end, you love the heck out of them. Mainly because they are a part of you.